Marketing

Connected approach to marketing

We have numerous clients approach us asking to “SEO” their websites, and make them first on Google. We equally have just as many informing us they “Do Social Media” however, when we look at clients website and social media channels we tend to find their approach is one of the following: Nice website, limited regular […]

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Should I outsource my marketing?

In many small to medium sized businesses, updating their website or social media channels tends to be part of somebody’s role. The problem with this is their other duties tend to get into the way of delivering a well-considered campaign, resulting in disconnected and uncoordinated approach. Outsourcing your marketing provides a scalable resource, with a […]

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Connecting the dots of a campaign

Connecting the dots of a campaign

Engaging marketing is always more than an individual tweet or a post, developing an approach consisting of a series of touch points linked to the individual campaign is essential in engaging your client and prospects. As a rule, most clients and prospects will need to see your campaign in seven different locations to commit it […]

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To automate or not to automate? That is the question

As the aging decision makers of yesterday retire and younger counter parts step in to take their place, interactions between customers and suppliers are changing. Gone are the days of keeping it local, wanting a visit and picking up the telephone. I don’t know about you, but it drives me mad if I can’t login […]

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Marketing: The Calendar

The key to any marketing is frequency, brand awareness is developed through seeing your brand in multiple locations, multiple times. So often we see companies who haven’t updated their news/blog or social media channels in 12 months and then question why facebook isn’t working for them? Our approach is the “Marketing Calendar” simply starting with […]

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What happens when supplier relationships sour!

Working with various clients over the last 10 years, we frequently come across clients who have ended on a bad note with their service providers. Usually this is as a result of the service provider over promising and under delivering. When working with service providers there are a few key elements we believe make a […]

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All things to all men

On a Sunday morning have you ever jumped in the car and headed to your local jumble sale? 100s of stalls with a weird collection of goods from Books to Lamps and everything in between. The random collection of goods are so disparate the mind can’t comprehend why these items would be on the same […]

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Keep your values simple and true!

Back in the day the family store was built upon the families values, during the 80-90’s the family values were dropped as corporations took over with catchy marketing slogans. Today we are seeing companies trying to adopt and shoe horn themselves into a set of values that either don’t fit or are so complex it […]

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